New from Google: Local Service Ads

New from Google: Local Service Ads

Google’s local service ads (LSAs) are a form of advertising that allows local service providers, such as plumbers, locksmiths, electricians, carpet cleaners, and pool companies, to promote their services to nearby customers.They are paid ads that appear at the top of the Search Engine Results Page (

6 Ways E-Commerce Can Help Increase Your Bottom Line

6 Ways E-Commerce Can Help Increase Your Bottom Line

The emergence of the global economy plus the current internet craze has seen e-commerce evolve into an integral part of business growth and success.From startups to small, medium, and large-sized businesses, most enterprises are now running their operations online. The best thing about e-commerce is

4 Ways to Improve Your Local SEO

4 Ways to Improve Your Local SEO

Local SEO is an important Search Engine Optimization (SEO) strategy that involves optimizing your online presence to attract more business from local customers. This includes optimizing your website, creating local listings and directories, collecting reviews, and managing your Google My Business pr

6 Ways to Use Marketing Automation for Pool & Spa Companies

6 Ways to Use Marketing Automation for Pool & Spa Companies

Marketing automation has become an integral part of companies seeking to secure a competitive edge against their competitors in today’s business world. According to a report by invesp, 91% of businesses who use marketing automation see it as a vital aspect of the success of their online marketing ca

8 Ways Pool & Spa Companies Can Benefit from Text Messaging

8 Ways Pool & Spa Companies Can Benefit from Text Messaging

Over the years, text messaging has evolved into a convenient way to connect with friends and family. But did you know that text messaging is also a powerful marketing and customer service tool for local pool and spa businesses?Here are a few reasons why text messaging is a valuable communication cha

5 Easy Marketing Ideas for Home Improvement Businesses in 2021

5 Easy Marketing Ideas for Home Improvement Businesses in 2021

2020 sprung a pretty huge surprise on us all. A novel pandemic? No one saw that one coming. With it came lockdowns, social distancing, labor shortages, supply shortages, and more. To help future-proof your business and be prepared for anything 2021 has to offer, here are some marketing ideas for hom

Marketing Automation for Local Small Businesses

Marketing Automation for Local Small Businesses

Marketing is the cord that connects a business to its clients. No matter how world-transforming and life-changing your products or services are, you’d still require effective marketing strategies to generate leads and maintain profits. Over the years, marketing automation has become a useful tool fo

Why Interactive Content Is So Important for Small Businesses

Why Interactive Content Is So Important for Small Businesses

There’s a reason why interactive lecture sessions work better for most students than when they have to study independently. First off, engagement is key to understanding. Secondly, they’re less likely to get distracted by other things if they’re participating in something. The same goes for marketin

Voice Search: What Small Business Owners Need to Know

Voice Search: What Small Business Owners Need to Know

Wouldn’t it be easier if you could just your questions out loud while you’re shopping and get an answer? It certainly would be – and it is, thanks to voice search.You’re not the only one grateful for this. About 58% of consumers found information on local businesses with this tool in 2018. A high pe

Getting Started with Google My Business

Getting Started with Google My Business

As a small business owner in today’s business climate, you’ve got your work cut out for you if you want to be visible to your clients. Between other small businesses and the Fortune 500s, regular competition is assured. Your best bet for surviving and thriving is to make your business known to as ma