We live in an increasingly digital world, and our online presence can significantly impact our lives. From personal relationships to job prospects, how you’re perceived online can make all the difference. In that case, how can you make sure your online reputation is a positive one? That’s where Inte
Local SEO is an effective way for small and medium-sized businesses to get their website in front of potential customers. However, more is needed to optimize your website for search engines in general. You also need to optimize it for your local audience. This can be achieved through on-site SEO. In
If anyone ever tells you content marketing is going away, they’re wrong. It often disappears from the discussion because what we consider “content marketing” is simply marketing nowadays. It’s not that it doesn’t work. Blogs and social media content have become the standard rather than a bonus. Ever
Ensuring your online presence reflects your business is critical to success. As a pool and spa industry professional, your reputation is everything. It’s what attracts customers and builds trust. Nowadays, understanding how to google yourself and manage your online presence effectively is more criti
Customer loyalty is a critical component of any successful business. It helps retain existing customers, attracts new customers, and drives repeat business. However, many companies make mistakes that can cost them their customers’ loyalty. From failing to listen to customer feedback to not investing
You already know just how important it is to stay up to date with the latest social media trends. As you market your pool or spa industry, there’s no more powerful approach than a thorough social media one. From Instagram to Twitter, there are countless ways to engage with your audience and build re
Although a popular tool for A/B Testing, Google recently announced they’ll discontinue their Optimize services. The news leaves small businesses scrambling to find a suitable replacement that offers similar functionalities.Today, we will explore the impact of Google Optimize’s discontinuation on com
Loyalty programs have taken on greater urgency with shoppers managing the impacts of inflation. According to a global study by Dynata (2022), 60% of US adults feel less loyal and attached to preferred brands and companies – even services they’ve been giving business to for years aren’t exempt. This
Are you looking to create more loyal customers? Do you want to cultivate “regulars” who treat you like their go-to? Customer retention is tricky these days. People are cutting costs and cutting back on things they’ve gotten for years – only the real stand-outs can make it. You might already have gre
Google, the leading search engine, has been making some significant changes, especially in the hot-button realm of Artificial Intelligence (AI). Recently, search design has been changing, as Google tests a new approach: displaying AI-generated answers over organic results. This has sparked a discuss
